Buying or selling property is the most difficult decision that a customer takes. In fact it is one of the biggest decision that a person ever takes and thinks for months and sometimes years before taking it. Realtors need to do something that makes them stand apart.Buying and selling property are lifetime decisions and a normal person passes through this phase just couple of times in his life. And, more importantly he is too cautious before making a go at it. It is very normal for a person to consult many friends, teachers and mentors before making such a move. As the world has changed in its ways, the traditional way of looking in the news paper ads and yellow pages has become old. The new generation is all about new ways. What is it, that, the real estate business can get, is the main point of focus for the people in this business.Approach to Unlimited Customers: ‘More people know you, more people talk about you, more you are heard,finally more trusted you become’ is the age old marketing fundamental and it works. With website presence, while people are all the time on the internet, for buying, selling or renting, your presence will be noticed and felt. As a general trend when people wish to move from one area to another area, they first look at the internet, and check the listings. While looking at the listings, they look and read your content. Your content becomes your face, it speaks on your behalf. If the customer likes your web presence, they call you immediately. What if there is no web presence at all. Yes, it matters and it matters greatly.Multiple Listings: It is not possible for any real estate business to show hundred listings to thousand people at the same time and all the time. With web presence a Real Estate brokers can add many listing with multiple photos for each listing. Now, that will make the customer choose one of the many. He will be sure of which property he likes and the broker will be able to get only the potential and willing customer to deal with. This will save lot of time and effort on the broker’s end. This is by many times very economical. If one wishes to put the content in a brochure, then he can write very generic information which normally does not change. However, if the broker has a website, then he can change hundreds of listings in few minutes. That will keep his information updated all the time. He can simply add a map also for easy direction.Coordination with Other Brokers: Brokers can coordinate with other buyers very easily. A broker in Ohio can help a clients look and locate a property in New York or any other state. If a customer meets another broker through his trusted broker, then it is plain that the new broker will get the same kind of the trust from the customer. So when the entire network of brokers will work in this fashion, the revenues will grow in leaps and bounds.There are some other benefits of having a website portal presence also, like e mailing, lead generation, information download to the customer instead of printed brochure etc. However the best is that your hands become much longer and your reach is widened. But how can a broker get all this to work for him. He should check for the portals which work for real estate websites.